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Louis Ryan's avatar

Many astute points here, yet they hardly add up to a coherent view. Which is not a criticism, on the contrary: it's a refreshing break from the premature coherence of those who imagine they've got it all worked out already. Mattias is picking his way through the darkness, as we all are, and on a couple of points he's undoubtedly a few steps ahead of most. "Totalitarian structures extract love from human bonds and transform it into collective narcissism. In doing so, they ultimately destroy their own capacity to uphold appearances, and the dirty laundry falls out from behind the curtain." This kind of observation gets at the paradoxical and ultimately self-defeating nature of the whole thing.

Freedom Fox's avatar

If you are exploring the work of Walter Lippman it is instructive to look at the work of ALL who were influenced by the WWI propaganda efforts he was central to. Including the work of, literal Hitler. To know where the study of propaganda by people with all different sorts of intentions will take that knowledge. That whole learning from history thing. Both Winners and Losers in history see the whole "doomed to repeat it" differently; one seeks to preserve their wins, one seeks to prevail the next time by learning from history.

Mein Kampf by Adolf Hitler

Volume One - A Reckoning

Chapter VI: War Propaganda

https://web.archive.org/web/20230307140929/https://www.hitler.org/writings/Mein_Kampf/mkv1ch06.html

Excerpts:

"The people in their overwhelming majority are so feminine by nature and attitude that sober reasoning determines their thoughts and actions far less than emotion and feeling. And this sentiment is not complicated, but very simple and all of a piece. It does not have multiple shadings; it has a positive and a negative; love or hate, right or wrong, truth or lie never half this way and half that way, never partially, or that kind of thing.

English propagandists understood all this most brilliantly-and acted accordingly. They made no half statements that might have given rise to doubts.

Their brilliant knowledge of the primitive sentiments of the broad masses is shown by their atrocity propaganda, which was adapted to this condition. As ruthless as it was brilliant, it created the preconditions for moral steadfastness at the front, even in the face of the greatest actual defeats, and just as strikingly it pilloried the German enemy as the sole guilty party for the outbreak of the War: the rabid, impudent bias and persistence with which this lie was expressed took into account the emotional, always extreme, attitude of the great masses and for this reason was believed.

How effective this type of propaganda was is most strikingly shown by the fact that after four years of war it not only enabled the enemy to stick to its guns, but even began to nibble at our own people.

It need not surprise us that our propaganda did not enjoy this success. In its inner ambiguity alone, it bore the germ of ineffectualness. And finally its content was such that it was very unlikely to make the necessary impression on the masses. Only our feather-brained 'statesmen' could have dared to hope that this insipid pacifistic bilge could fire men's spirits till they were willing to die.

As a result, their miserable stuff was useless, even harmful in fact.

But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success."

FF - Much more in the chapters about propaganda. Written just one year after the Lippman piece you reference.

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